NZ Herald launches RSS...

...pity they don't realise that people read the on-line edition of their paper despite the quality of most of their articles, not because of them (here).
If you want me to be subjected to your all flashing-all annoying banner ads (since that is supposedly where the money is), let me read something that's interesting like, oh i don't know, your op-ed pages perhaps? Premium content is a flawed business model this century, when are you going to realise this and concentrate on what's important, eyeball traffic? You could spend the first decade of the 21st century building the place-of-first-choice for ANYTHING NZ related, or fade into irrelevency as soon as anything, and i mean anything, comes up to replace you.